Faculty-Led: Tourism Industry in Guatemala - 9 Days

Antigua & Panajachel/Lake Atitlan

Program Highlights & Inclusions

  • Professional ETA Tour Manager throughout your trip
  • Transportation throughout your trip
  • Visit & hike up the Pacaya Volcano
  • Guided walking tour through Antigua
  • Meetings with local businesses in Antigua
    • Meet with a local Spanish School
    • Visit a boutique hotel
    • Learn about business practices at La Azotea
    • Speak with the president of the Chamber of Tourism of Guatemala
    • Speak with the manager of a chocolate factory
    • Meet with a representative of the Guatemalan Tourism Institute
  • Visit to Antigua’s central market
  • Visit Santiago Zamora
    • Learn about Mayan customs & traditions
    • Enjoy a salsa & merengue dance lesson
  • Visit to La Azotea Museum
  • Visit to Chocolate Factory
  • Free time in Panajachel
  • Meeting with a women’s cooperative in Santiago
  • Visit Iximche

Daily Itinerary

Day 1 – Flight to Guatemala

Today you'll start your Guatemala adventure to make unforgettable memories with your group. Upon arrival, you will meet with your Tour Manager and then drive straight to your hotel in Antigua. Tonight, you will have your first Guatemalan meal and discuss the week’s itinerary.

Day 2 – Pacaya Volcano

In the morning you will have breakfast then head off to the Pacaya Volcano. You will have an exciting morning hike up the most active volcano in Guatemala. You will take a lunch box to enjoy near the crater. 

Day 3 – Antigua

In the morning, you will go on a walking tour through the cobblestone streets of colonial Antigua. You will visit historic ruins, taste the local cuisine, and observe how history and Guatemalan culture have shaped modern-day Antigua.

After you'll have the opportunity to visit a family-owned hotel and have lunch at Fridas Restaurant. At both places you will have conversations with the owners.

In the afternoon, you will visit a model Spanish School in Antigua and talk to the founders about how they turned this into one of the largest businesses in all Antigua.

Day 4 – Antigua

Today you'll visit a boutique hotel in Antigua, where you will have an introduction from the manager about their business model. Later you will walk the local market to talk with the vendors and see bargaining in action. For Guatemalans, bargaining is more than a business transaction. It is a sport that they enjoy even more than purchasing the item itself.

In the afternoon, you will spend the afternoon in the nearby community of Santiago Zamora, where you will learn first-hand about the Mayan customs and traditions that have been passed down for hundreds of generations. After a typical local snack you will enjoy a fun salsa and merengue dance class! Overnight with dinner at the hotel in Antigua.

Day 5 – Antigua

To start the day, you will visit the La Azotea Museums, a cultural center where you can learn about coffee production and see many pre-Columbian Mayan instruments and traditional clothing/textiles. You will have the opportunity to speak with the manager to learn about business practices at La Azotea.

Next, you will have a conversation with the president of the Chamber of Tourism of Guatemala (Camtur). In the late afternoon you will visit a chocolate factory, where you will see how chocolate is made and also talk with one of the managers about the business. Overnight and dinner in Antigua.

Day 6 – Guatemala City Day Trip

This morning, you'll meet with a representative of the Guatemalan Tourism Institute (Inguat) in Guatemala City.

After lunch, you will visit a 5-star hotel in Guatemala City where you will have the opportunity to visit the various departments of the hotel with the manager. Return to Antigua for dinner and your overnight accommodations.

Day 7 – Panajachel and Lake Atitlan

You'll travel to Panajachel, a town located 2 hours from Antigua. Set between steep mountains and the San Pedro and Toliman volcanoes, this lively town is located on the shores of the awe-inspiring Lake Atitlan. This spectacular lake is known for its unparalleled hue of crystal blue, silver and green depending on how the sun hits the water. There are also a number of very traditional Mayan villages surrounding the lake.

Then you will visit a women’s cooperative in one of these communities, Santiago. You will learn about how this cooperative is working to empower local women and their economy. Dinner at your hotel in Panajachel.

Day 8 – Panajachel, Iximche, and Antigua

After breakfast, you'll meet with a representative of your hotel in Panajachel to learn about their business practices. Then, on your way back to Antigua, you will make a stop at Iximche, a Mayan town and archaeological site where you will learn about their tourism project from a local professional guide. Lunch at a local restaurant.

In the evening, you will enjoy dinner in a local restaurant in Antigua where you will gather for a farewell celebration and to reflect on your time in Guatemala.  Tonight you will stay in Antigua.

Day 9 – Departure

Today your Guatemala adventure comes to an end as you journey back home. 


We know how hidden costs can ruin a program. Our tours are fully inclusive; there are no hidden costs or surcharges.
Once your group enrolls in a trip, the price will never change. Here is what you will get on every trip:


Every single tour that we operate is unique and tailored for your group.

Private Tours

We do not combine your tour group with others.

Online Planning

Take advantage of our innovative tools to make organizing your trip a breeze.

Flexible Payments

We offer a variety of online, scheduled and recurring payment options.

Affordability & Quality

We focus on providing the best experience with the best value for your dollar.

Chaperones travel for free!

Just tell us how many free places you need.

Medical & Trip Delay Insurance

ETA includes up to $100,000 per person in medical coverage and insurance protection for travel delays.

Optional Trip Cancellation Insurance

This even includes a "cancel for any reason" option.

24 Hour Support

We have staff available 24/7 via phone for any emergency.

Full-time Tour Manager

ETA's professional Tour Manager will be with you throughout your trip.

Air, Land & Water Transportation

We include all transportation... to, from and during your trip.


Hotel, homestay and/or hostel options are customized according to your preferences, itinerary and budget.

Sightseeing & Entrance Fees

If it is included in your itinerary, any fees and/or tickets are covered.


You choose which meals are included in your program.

Enhance the educational experience for your students by planning a group tour. Our experienced team can customize a program to suit your needs. Travel is a great diversion from the classroom and offers a unique and memorable learning experience...

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4400 Route 9 South, Suite 1000
Freehold, NJ 07728