Holly Lieberman

When I Joined ETA & What I Love About Working Here

I joined Educational Travel Adventures in 2024, and it has been a perfect professional fit. I’ve always wanted to work in marketing for a company that truly excites me, aligns with my passions, and allows me to stay connected to travel. Educational travel is an engaging and rewarding industry, and ETA makes it even better. What really sets ETA apart is the team. There’s something special about the culture here, it feels like a big family. Everyone is supportive, there’s always laughter, and I truly feel encouraged every day.

Professional Background

Holly brings over a decade of experience in digital marketing, spanning agency work with small mom-and-pop businesses to leading in-house marketing programs for publicly traded companies. She also enjoys teaching digital marketing classes through local community programs and deeply values lifelong learning and education, both inside and outside traditional settings.

Fun Facts About Holly

Interesting Facts
Holly used to have a tie dye business called ‘Tie Dye For’, and is huge fan of puns (regardless of how bad they are).

Favorite Place Traveled:
Vancouver, Canada, specifically a week spent in the remote wilderness of Johnstone Strait. Camping and kayaking through the area in search of orcas, sadly with no sightings, turned into an unforgettable experience connecting with nature and encountering sea lions, a rare sea wolf, humpback whales, bald eagles, and a wide variety of seafaring ocean and birdlife.

Favorite subject to study in school:
Science. I loved how experiments brought concepts to life and showed real-world application. In another life, I would probably be a medical professional.

Most Recent Passport Stamp:
Maldives

Most unexpected moment while traveling:
While on a dive trip in Chuuk Lagoon, Micronesia, known as the Wreck Diving Capital of the World, we explored sunken WWII shipwrecks from intense historic battles in the region. On our very first dive, we were exploring the side of a Japanese WWII merchant ship when our dive guide emerged from a window holding a human skull from the wreckage. As we continued exploring, we encountered tanks, naval guns, gas masks, thousands of bullets, torpedoes, beer and medicine bottles, and even human femurs in what had once been an infirmary. It was an eerie and powerful reminder of history beneath the surface.

Window seat or aisle seat?
Window, every time. I like to sleep and avoid getting up for bathroom breaks.

Dream destination (not yet visited):
The Alps! Both snow and shine, they look just beautiful.

Go-to travel snack:
Beef jerky. It is delicious, protein-packed, and easy to travel with in almost any situation.

One thing I hope students gain from traveling:
I hope students learn how to see the world from perspectives beyond their own. Experiencing different cultures, realities, and ways of life helps create more thoughtful, empathetic, and well-rounded individuals, and travel is one of the most powerful tools for making that happen.